![]() ![]() Leverage the concept of chatbot marketing by engaging with customers in real-time either with a human or a bot.Personalize every conversation to make customers feel connected to your business.Understand the context of every conversation to make it effective.It can help businesses promote their products or services with targeted messaging to boost customer engagement and increase brand visibility.īusinesses implementing the chatbot strategy for digital marketing should know its three key components – The purpose of bot marketing is to answer support questions and start conversations with website visitors as and when needed. It’s used to qualify and engage with leads round the clock regardless of whether or not the marketing & sales team are available online. What is Chatbot Marketing?Ĭhatbot marketing is an innovative approach of employing computer programs to automate interactions with prospects and drive revenue. The use of AI-enabled bots can help you automate repetitive tasks and market the business in a big way.Ĭhatbots for marketing is becoming an incredibly powerful marketing tool for businesses to improve customer engagement and qualify leads with dynamic conversational capabilities. Having an AI bot is a wise approach as 53% of consumers are more likely to shop with a business they can message. ![]() This is why chatbots are now a top channel of communication between customers and businesses. Interactions with customers are always at the center of a successful marketing strategy.Īnd if your business can engage buyers effectively either on the website or in the app, it will easily achieve the sales goals on any scale. ![]()
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